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Most of us make decisions based on current situations or previous experiences. For most minor decisions in life and business that’s fine but sometimes bigger, more important decisions require a bit more depth to them.

Making important decision can become very stressful, especially if there is a lot of emotion involved which always overpowers the logic. I am more of an emotional person than a logical one so I find this BRAIN model really beneficial for stripping out the emotion.

Write down your situation and then write something for every letter below. There maybe multiple answers, if so write them all down. Then re read what you put and you will have a much clearer idea of the best decision to make.

Give it a go!

B – Benefits

R – Risks

A – Alternative Options

I – Implications

N – Nothing